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Visit Porvoo’s service design project resulted in a partnership status with Santa Claus Finland for local entrepreneurs.

In the spring of 2023, Visit Porvoo organized a Christmas-themed service design project for local tourism businesses in collaboration with service designer Anu Nylund and Petri Paarnio of Santa Claus Finland. The goal was to enhance international winter and Christmas tourism in the Porvoo area through service design and product development. The project explored opportunities for product development, taking into account each company’s strengths while promoting regional collaboration.